October at a glance
This month in one paragraph
The Family Dinner Deal did the heavy lifting: 612 orders for $1,400 of ads, or $2.29 each, which is the best campaign result since we started. Catering enquiries rose 37% as offices began planning holiday events, and the loyalty drive added 640 people to the email list without spending a dollar. The one soft spot is reviews: the average is 4.6, pulled down by four complaints about wait times on Friday evenings, which we have passed to the floor manager.
What we are doing next
- 1Move half the Family Dinner budget to Thursday and Sunday, where orders are cheapest.
- 2Send the holiday catering menu to the 8,900-person list on Nov 12 and follow up with offices that opened it.
- 3Run a short Friday wait-time fix: online queue link in the Google profile and a post explaining it.
Orders by day of the week
What this means
Friday and Saturday are the big nights, but they are also when ads cost the most. Thursday and Sunday (yellow) are quieter and cheaper to advertise into, which is why the next campaign shifts budget there.
Where visitors came from
What this means
Six in ten visitors arrive through Google, so the website's speed and the Google Business profile matter more than any post. Instagram is small here because most of its value is reach and reminders, not clicks.
Reviews
- 5 stars36
- 4 stars10
- 3 stars or below6
Content
- Published16
- In review3
- Needs edits2
- Planned6
| Best post | Reach |
|---|---|
| Family Dinner Deal video | 61,000 |
| Holiday catering teaser | 18,400 |
| Behind the rotisserie | 12,900 |
Campaigns
| Campaign | Spend | Result | Cost |
|---|---|---|---|
| Family Dinner Deal · Meta | $1,400 | 612 orders | $2.29 |
| Holiday catering · Google | $900 | 29 enquiries | $31.03 |
| Lunch combo · Instagram | $350 | 188 orders | $1.86 |
| Loyalty sign-ups · In store | $0 | 640 subscribers | $0 |
What this means
A catering enquiry at $31 sounds expensive next to a $2 order, until you remember a catering job is worth about $900. Both campaigns are working; they are just doing different jobs.
Holiday catering season
Why this is here
Catering is decided early. Most offices book between the second week of November and the first week of December, so the big email lands on Nov 12 and the search campaign doubles for those three weeks.
Waiting for you
- December catering flyer Review
- Boxing Day offer Review
- New Google profile photos Review